Adidas Originals
Grammy's Concert

In a warehouse space opposite Madison Square Garden, an entire concert experience was designed for Adidas Originals that saw over 600 guests. Lighting, wayfinding, sculptural elements, projections, furniture and more were created specifically for the concert.

The lineup was curated by Mura Musa, featuring Nao, Playboi Carti, Desiigner, Vegyn, and more.