Adidas Runners Harlem

To activate the local community for Adidas' NYC community-based running project, we hosted a run in Harlem whose start and finish point was King Towers Deli on 100 Lennox Ave. The run was led by Kwasi Kesi, a Harlem-based stylist, artist and member of the adidas Runners community and featured exclusive running accessories to keep runners warm.  We anchored the adidas Runners community in a staple of New York streetscapes- bodega bags, with a logo and merch saying “Thank You for Running With Us!