There aren't many new cars that start under $30,000 in 2024. Ford has two that are more capable and fun then any sedan out there. We shot multiple TV spots that focus on something most automakers don't focus on in commercials – their lowest vehicle trims.
Agency: Wieden + Kennedy
CDs: Alex McClelland, Jake Thompson
AD: Robert Blair
CW: Alekzia Hosein
Social: Sabrina Sommer, Julia Muell, Upasti Basappa
EPs: Sally Brewin
AP: Ariana Jefferson
Production: Canada
Director: Tino
DP: Adolpho Veloso
Editors: Leo Scott, Eddy Ringer (Cartel)
Color: Rare Medium
Audio: Sonic Union
Track: New Lands by Justice
VO: Bryan Cranston