In a real commitment to bring EVs to the masses, Ford tasked us with coming up with a program from start to finish. We came back with "The Power Promise", a commitment to a free home charger, professional installation, and even more EV peace of mind. Seeing the potential, Ford decided they wanted a full blown campaign. So we gave them a hero TV spot featuring John Denver's "Take Me Home Country Roads" showcasing real-life vignettes of what can happen around your home while you charge your car.
Agency: Wieden + Kennedy
CDs: Dan Peters, Reef Younis
ADs: Rob Blair, Justin O’ Toole
CW: Alekzia Hosein
Social AD: Justin O'Toole
Social CW: Nina Stitt
EPs: Ted McEnaney, Jenn Hart
AP: Ariana Jefferson
Production: Partizan
Directors: Nono + Rodrigo
DP: Corey Waters
Editors: Alvaro Del Val, Megan Heard (Cabin)
Color: Company3
VO: Bryan Cranston