To The Limit

In 2024 we developed an editorial series for Ford called "To The Limit". The series aims to focus on groups of people who push the limits of the vehicles they rely on for their work. For episode one we decided to feature Team Rubicon – a veteren-led volunteer force that focuses on disaster recovery and prevention – as they carried out a three-day wildfire mitigation effort in Colorado.

Agency: Wieden + Kennedy
CDs: Alex McClelland, Jake Thompson
CW: Cara Hanson
EP: Marieme Sall
Production: Pulse Films
Director: Nico
DP: Paul Theodoroff
Editor: Shane Patrick Ford (Hiatus Post)